The 2 day camp will be a mix between "The Apprentice" meets "Dragons Den". The children will work in small business teams to come up with an exciting New Fashion/Clothing Label in Camp 2. They will analyse market data, decide on a target audience, design a brand and product range, and deliver a marketing plan to drive sales. At the end of day 2, each team will pitch their business to the "Angel investors" to see who wins the Best Business Idea.